How do you upsell to your frustrated customers? These may be the very same customers who just lost their interest on your product. Upselling is a process where you first convince the customers that you are still interested in their purchase. Once you have their trust all you have to do is cover all the other products that these satisfied customers will be interested on.
The following are some of the many techniques that you can use to upsell your customers. Try them all or pick out the ones that you think works best for you and replace or add the product that will work best to sell to the customers. Just make sure that everything you do is within the law to avoid being sued by the customer.
- One way to upsell is to present partners or an upsell product. If you are into online marketing then you will never run out of possible products to offer. One good place to search for these products is within your website's ordering page. If you have a shopping cart system then you can setup other products at certain points too.
- Upselling is also done through emails. Emailing a customer informing them about a product that is related to your previous product. In this way you are giving them an idea on the other product that you have that they might be interested on.
- Try offering a discount or coupon. The advantage is that the consumer is already interested on your product. Besides this, it will give the consumer an idea about what can be added to the product that he has just purchased or where it will be shipped. It's actually very effective strategy on clothing products especially on lingeries.
- Another good way to upsell is to partner with other merchants and offer you a commissions or percentage from the sales that they make through your website. This is also good for your business because you will get a more targeted market and they will all be potential customers that you would not have reached otherwise if it was not for your affiliation or partnership with this merchant.
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