SEO or search engine optimization, is the process of maximizing the number of visitors to your site by ranking high in search results of a search engine. More traffic leads to more sales. Most people use Google when they are looking for something. For example, if a person is looking for a "used" car, he/she will probably type in something like "used cars" in Google's search box. After the search results display, there will be a list of probably thousands of sites that contain a word or phrase that looks relevant to the person's search. Google will also help the user narrow the search results further by showing the number of online advertisers who are paying for the keywords being searched for. From there, the Google search engine can help the user find more relevant information by generating a list of websites that contain more information than those being searched for in the search results. In addition, Google will help the user track his or her location by using their mapping technology. If the user's computer is in their house or if the computer is at work, Google will tell the user's friends where they are.
Google uses its business algorithm to help it determine what it serves up in its search engine results. The ranking system ranks sites with unique content higher than those with similar content. The spider, the software program that Google uses to rank all the sites on the web, determines what counts as unique content based on what is on the site and what is off site.
Unique content
The unique content on your site is the basis on which Google will rank your site. The unique content is what the spider looks for when it goes to each of your site and tells Google what it is about. The spider crawls your site and then analyzes the content. Google has an algorithm in place that will determine what types of content are on your site and what types of sites are linking to you.
That's why it's important to have your website keyword optimized with the proper tools. You want to make sure the content of your website has keywords that are relevant to the business or product you are trying to sell. Aside from this, you want to make sure the keywords and the content of your site are in line with what you are promoting on the website.
Keywords
The keywords of your website are what Google will base the ranking on. This goes for any website or blog. The keywords are what can make or break your website or blog. Too many low quality links or keyword spamming can get you in trouble in terms of Google optimization.
Google likes to rank sites higher if the links are coming from other relevant websites. These links are considered quality links and their ranks are increased over time. Although it can be time consuming, it is well worth the effort when your site ranks in the top three spots on Google and you start getting free organic search engine traffic.
Anchor Text & Title Tags
When you're optimizing your site, you want to pay special attention to the anchor text and title tags. These are what you see in the links that you click on when you are on a web page. Let's take an example of a basic optimization process. First we will build a few links to a new site. No one likes a link that does not end with a clickable link. For example, if the link text is "Home Page" and the website is "Home based business opportunity" our site could be found on the search engine if the user typed that phrase. The clickable link would have the same keywords.
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